Casetify Founder Wesley Ng on BTS and Kylie Jenner’s attention and his recipe for success

Do you have any role models? If so, who are they and what is their finest piece of advice?

In my life and profession, I’ve had numerous mentors. But the finest advise I’ve heard may be summed up with this phrase from Bruce Lee, a someone I highly admire: “Always be yourself, express yourself, have trust in yourself, don’t go out searching.” a successful personality and replicate it.” . In other words, it is OK to appreciate and learn from others. But, because you are unique in your own way, don’t be a carbon duplicate of someone else.

What has been your most difficult professional challenge thus far? How did you get through it?

The most difficult professional challenge for me and my co-founder Ronald Yeung in establishing Casetify was that few people believed that phone cases could become a large and profitable worldwide business. But we proved them incorrect by tackling the problem in a new way. Mobile phone covers serve more than just one use. We now employ over 1,000 people in over 180 countries and are the leading phone case brand among Gen Z and Millennials globally. Celebrities such as Kylie Jenner, Taylor Swift, Gigi Hadid, Dua Lipa, Jisoo, Sarah Jessica Parker, BTS, and Olivia Rodrigo admire us.

How do you want to develop your business in the next five years?

We closely follow emerging Gen Z trends as their insights allow us to be at the forefront of culture. We will continue to receive the latest and most innovative designs that are unique only to us and our customers. We will also continue to expand our Casetify Studio Stores in different countries and explore new ways of doing business in the Web3 space. We recently launched ArtFT, a new platform where digital NFTs and physical products will go hand in hand. Being at the intersection of digital art and consumer goods is where we believe new opportunities will lie as we continue to grow our existing business.

What is a surprise aspect of your personality that most people are unaware of?

Although most people know me as the CEO, I consider myself a designer who is passionate about typography.

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