Google’s cookie is crumbling

Hi! My name is Dave Smith. You may recall me from emails such as These Could Be the Last Words You Read and Newsletter?

But honestly, I used to be an assistant technical editor at Insider, and now I’m part of the team that handles the Insider newsletters. It’s a pleasure to finally meet you. Our US staff is off today for Martin Luther King Jr. Day — and if you’re off, I hope you’re having a peaceful day.

What does not constitute a vacation? Technology, as you may have imagined. Today’s issue will be a bit shorter, but don’t worry, my fine-feathered buddy; we’ll be back with our normal programming tomorrow. But let’s get started right now.

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Google CEO Sundar Pichai talks at the Shoreline Amphitheater in Mountain View, California, on May 19, 2016. The annual Google I/O conference continues through May 20th.

Sundar Pichai, CEO of Google, talks during a Google event in California in 2016.

Photographer: Justin Sullivan/Getty Images

1. Google’s cookie idea is disintegrating. In order to avoid governmental privacy scrutiny, Google has been working on a strategy to replace third-party cookies in its Chrome browser for several years. If you recall, cookies allow marketers to monitor you while you surf the web in order to give you adverts – and ads are the primary way Google generates money.

Since 2020, Google has been testing a number of no-cookie solutions. One of those concepts, dubbed Subjects API, would enable marketers to deliver adverts to consumers based on broad topics from their browser history, such as: B. Fitness.

Unfortunately, Google’s Topics API proposal was rejected by the W3C web standards committee on the grounds that it “preserves the status quo of improper spying on the web.”

However, this idea was a continuation of a previous unsuccessful effort to replace cookies, and the date for abolishing third-party cookies has previously been extended multiple times. Meanwhile, Google is under regulatory scrutiny.

Learn more about Google’s several paths forward.

In related news:

In Maplewood, Minnesota, there is a Tesla dealership.

In Maplewood, Minnesota, there is a Tesla dealership. Photographer: Michael Siluk/Getty Images

2. Tesla launches an electric car pricing war. The business offered a series of Model 3 and Model Y discounts ranging from 6% to 20%. This increases the pressure on traditional automakers like Ford and GM that are attempting to enter the industry. This is why one analyst refers to it as a “strategic poker play.”

3. Billionaire Larry Ellison received a speeding ticket on his own island. Is it a flex, or what? On the Hawaiian island of Lanai, he ran a stop sign but assured the police, “There’s no reason.” Read about how it all went down.

4. “I’m a college student, and my side business on YouTube produced $31,000 last year.” Thirty thousand smackers can get you a lot of ramen noodles. The 23-year-old has made a name for himself as an editor and producer.

5. The most stylish electric vehicles to hit the streets this year. Tesla may have made electric vehicles popular again, but this year expect big companies like Chevy and upstarts like Polestar to burst into the scene with newfound verve. Here’s a glimpse at what’s coming up, from an electric Hummer to the much-touted Cybertruck.

In Toronto, Dave Smith curated the show. Do you have any suggestions or feedback? Email [email protected] or follow him on Twitter @redletterdave. Hallam Bullock edited the piece in London.

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