Sources: Apple could announce new Mac updates as early as tomorrow

According to reports, Apple might make its first announcement for 2023 as early as tomorrow. This week, the firm is having Mac briefings for influencers and select members of the press, and an announcement might be made Tuesday via Apple’s Newsroom website…

At the time, details are few. According to 9to5Mac, Apple will host Mac-related news briefings this week. This was also corroborated by other Twitter users, including a page buddy, Ian Zelbo. “Keep an eye on Apple’s newsroom tomorrow,” says leaker Jon Prosser.

An unidentified source tells 9to5Mac that the briefings will take held this week on Wednesday and Thursday, with an embargo on Monday, January 23rd. This pattern makes reasonable and is consistent with previous experiences: an announcement on Tuesday, review unit briefings and distribution on Wednesday and Thursday, and the review embargo released the following Monday.

For the time being, we are skeptical about all of this. Apple’s marketing strategies are subject to change on the spur of the moment, and they may always be cut back or changed at the last minute. Embargo dates, in particular, are prone to alter as a result of a variety of causes.

Apple organizes press conferences for a variety of reasons, ranging from software updates to product releases and beyond. The Mac is believed to be the topic of this week’s briefings, but no additional specifics are available at this time. If an embargo has already been announced, it is most likely a hardware review embargo.

9to5Mac’s perspective

Apple has been intending to offer new MacBook Pro models for several months, but has had to postpone the release multiple times.

The new 14-inch and 16-inch MacBook Pro updates prioritize performance by upgrading to the newest M2 Pro and M2 Max CPUs. The M2 processor was initially revealed in June of last year and is now available in the most recent version 13-inch MacBook Pro, iPad Pro, and MacBook Air.

In fact, we’ve seen the claimed 14-inch and 16-inch MacBook Pro revisions in GeekBench test results many times. These results gave us our first glimpse at the M2 Pro and M2 Max processors’ performance. Last month, the new Macs were also discovered in a Steam database.

Given that the latest MacBook Pro upgrades are small spec bump changes, a press release is appropriate. These MacBook Pro improvements have been anticipated for several months, and it’s probable that Apple is already stockpiling inventory in order to meet demand rather than waiting for a March event.

Remember that Apple made a few iPad announcements via press releases last autumn, including an improved iPad Pro with the M2 processor. Apple used to send out press briefing invites for iPad launches in the same way that it now does for Mac announcements.

What do you think Apple will release this week? Tell us in the comments.

Follow me on Twitter, Instagram, and Mastodon.

FTC: We employ income-generating auto affiliate connections. More.

Leave a Reply

Your email address will not be published. Required fields are marked *